Author: Andre Kibbe

 

The Netsetter: Are You Avoiding the Content Farm Stigma?

Last month, Google rolled out a change in its ranking algorithm that has come to be known as the “Farmer Update” — a reference to the so-called “content farms” that Google has put in the crosshairs. Not surprisingly, the algorithm change was more than a little controversial. Many observers pointedRead More

The Netsetter: Reviewing Ad Spending for Competitive Intelligence

You don’t always have to look at what your competition’s doing to be successful, but there are times when it makes sense. You might already have a website that’s plateaued in some way. It might get lots of traffic that doesn’t convert, or you might have a site that’s absolutelyRead More

The Netsetter: Web Pages vs. Web Sites

A couple of weeks ago, I was trying to explain to a friend why links from high PageRank sites is often overrated. When he then insisted that I was contradicting advice I had given him earlier, I was confused for a moment, until he gave me a concrete example. “Didn’tRead More

How to Choose a Search Friendly Domain Name

Choosing a domain name should never be allowed to become a stumbling block for launching your blog or business. While it’s easy to go wrong with domain name selection, a bad choice is almost never catastrophic, unlike failure to take action. As with most things in life, making a decisionRead More

The Netsetter: Legitimate Ways to Get Backlinks

SEO can be made as complicated as quantum physics, but the reality is much simpler. While there may indeed be the oft-cited “200 ranking factors,” anyone with experience knows deep down that backlinks are the lynchpin to scaling the heights of Google. However clever your keyword selection and copywriting are,Read More

The Netsetter: My Favorite Keyword Research Tools, Part 2

The previous two keyword research tools I covered were extremely powerful for finding keywords and checking their competitiveness on a large scale. They allow you to accomplish in hours what would amount to days or weeks of checking by hand.

The Netsetter: My Favorite Keyword Research Tools, Part 1

You don’t need fancy tools to find good keywords. I can and have done all of my keyword research at times with nothing but the good old Google AdWords Keyword Tool and a couple of free browser extensions. That said, there are a few industrial strength keyword discovery and analysisRead More

The Netsetter: Tackling Competitive Markets

A lot of prospective Internet marketers preemptively concede highly competitive niche markets to super affiliates and A-listers without testing the market for themselves. They either dismiss a competitive market out of hand, because they’re told it’s “too competitive,” or get scared away by their own keyword research, which may notRead More

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