Author: Andre Kibbe

 

The Netsetter: How to Find a Niche Market

There are two diametrically opposite stumbling blocks encountered by beginning internet marketers: finding a profitable niche to target, and narrowing their focus to exclude seductive but distracting opportunities. Entrepreneurs paralyzed by a paradox of choice are arguably in a better position, since they could choose one of their current optionsRead More

The Netsetter: Keyword Competition Analysis

Picking effective keywords for your content is at least as important as SEO. If you optimize for the wrong keywords, your search traffic will either be limited to lower search volumes than more optimal keywords, or the traffic will convert poorly.

The Netsetter: SEO Writing Tip #3: Rock Your On-Page SEO

In the first installment in this series on SEO writing, we talked two things: why you need to be conscious of the keywords implicit in the topic of your article, and why you need to target that topic’s main keyword in your title tag. In the second installment, we talkedRead More

The Netsetter: SEO Writing Tip #2: Optimize Your Meta Description Tag

[Update: A couple of commenters challenged me on the meta description tag as a Google ranking factor, particularly Josh, whose link pointed me to a meta description test. The test is persuasive, so while most what follows on optimization is still valid, it’s mainly for clickthrough rate, not indexing andRead More

The Netsetter: SEO Writing Tip #1 – Optimize Your Title Tag

“I don’t write for search engines,” blogs the social media cool kid. Presumably, he writes for “people”. Yeah, right. If you read no further than this sentence, I’ll be content if you let just one concept sink in: Writing for search engines is writing for people.

The Netsetter: The New Google Keyword Tool – Love It or Leave It

When Google updated the interface to the Google Keyword Tool a few months ago, its best feature was the link it contained to the previous interface, which was the one bookmarked and used by most keyword researchers, SEOs and internet marketers after the change. I tried several times in theRead More

Procrastination Hack: Aim for Nonzero

Whenever his clients had trouble understanding the meaning of their dreams, Sigmund Freud would ask them, “What does this dream definitely not mean?” Once they started discussing invalid interpretations of their dreams, the inertia was broken, and they would transition without effort into examining the actual meaning of those dreams.

What Can You Do In Two Minutes?

Two minutes might not seem like much, but appearances can be deceiving. There’s actually quite a lot you can accomplish in a two-minute window if you develop the habit if asking yourself if something takes two minutes or less. This habit was codified by consultant Dean Acheson (not the deceasedRead More

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